WysLeap
Analytics for e-commerce

Find the shoppers who almost bought, and why they didn't

Visitor journeys, checkout funnels, AI intent scoring, session replay and heatmaps, with bots filtered out. Cookieless, and it works on Shopify, WooCommerce, Magento and BigCommerce.

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app.wysleap.com / visitors / v_8e21
Visitor journey · session 3Illustrative data
  1. Landing · organic search10:02
    mobile
  2. Category · Running shoes10:03
    scrolled 50%
  3. Product · Trail runner10:05
    scrolled 100%
  4. Size guide10:07
    2 clicks
  5. add_to_cart10:08
    custom event
  6. Checkout · shipping10:09
    in progress
0.78
Intent: high
WysAI score · high ≥ 0.6
Human · bot checks passedReturning · same browserReplay available

The problem

Your store analytics are missing the story

Revenue dashboards say what sold. They rarely explain the carts that didn't.

Consent gaps thin your data

Cookie-based analytics lose the shoppers who decline the banner, so your funnel is built on a partial picture.

Bots inflate the numbers

Crawlers and automated browsers pad sessions and drag conversion rates down, hiding how real shoppers behave.

You see where, not why

A funnel chart shows the step shoppers leave at. It doesn't show what they were looking at when they gave up.

How it works

One script tag, three events, a clear funnel

  1. 01

    Add the tracking code

    One script tag in Shopify, WooCommerce, Magento, BigCommerce or any storefront. No plugin required.

  2. 02

    Send your shop events

    Call WysLeap.trackEvent for add_to_cart, begin_checkout and purchase, then build funnels from them.

  3. 03

    Find the friction

    Journeys, intent scores, replays and heatmaps show who was close to buying and what got in the way.

theme.liquid · checkout events
WysLeap.trackEvent('add_to_cart', { category: 'running' });
WysLeap.trackEvent('begin_checkout');
WysLeap.trackEvent('purchase');

Capabilities

Everything you need to see why carts stall

All of this works today.

Visitor journeys

Every page and event a shopper hit, in order, across their visits in the same browser.

Funnels

Build checkout funnels from page views and custom events and see the step where shoppers leave.

WysAI intent scoring

A 0–1 score from sessions, pages, engaged time, scroll depth and clicks, so high-intent shoppers stand out.

Session replay

Optional recordings of what shoppers saw and did before they left, with form inputs masked by default.

Click & scroll heatmaps

See what gets clicked on product and checkout pages, and how far shoppers scroll.

Bot filtering

Known bots, AI crawlers and automated browsers are flagged at ingest and kept out of human metrics.

Behavior segments

Up to 5 rule-based segments, such as new, returning, engaged and mobile shoppers.

Works with

Shopify, WooCommerce, Magento, BigCommerce, or any storefront where you can add a script tag.

WysAI intent scoring

Know who is close to buying

Each shopper gets a 0–1 score from five signals: sessions, pages viewed, engaged time, scroll depth and clicks. It starts from default weights and trains on your store once it has at least 15 conversions and 30 non-converters in 90 days, using a new model only if it beats the default on held-out visitors.

There are no published accuracy figures. Use scores to decide where to look first.

High · 0.6 and up

Watch replays of high-intent shoppers who didn't buy. They show the friction worth fixing first.

Medium · 0.3 and up

Comparing and reading. Check whether reviews, sizing and shipping details are easy to find.

Low · below 0.3

Early browsing. Look at landing pages and category navigation rather than checkout.

Example scenarios

What it looks like in practice

Situation

A shopper views five running-shoe product pages, reads the reviews, opens the size guide and adds two items to the cart.

Intent score0.92 · high

Visitors like this are worth a closer look: watch a few replays to see what nearly stops them from checking out.

What to try next

Review what high-intent visitors who didn't buy have in common, then test a change for that group.

Example scenarios, not real stores or measured results.

FAQ

Frequently asked questions

No card data, names, emails or order details, unless you send them in your own events.

Does this work with my e-commerce platform?
Yes. WysLeap works with Shopify, WooCommerce, Magento, BigCommerce and other platforms where you can add a script tag. No platform-specific integration is required.
Can I track product-level performance?
Yes, at the page and event level. You can see engagement for each product page, track custom events such as add_to_cart with WysLeap.trackEvent, and see them in funnels. Per-product conversion rates (view-to-cart, cart-to-purchase) aren't available today.
How do you handle variant tracking (sizes, colors)?
WysLeap doesn't have SKU or variant-level reports today. You can track custom events (e.g. add_to_cart) and see them in funnels.
Can I track abandoned cart values?
Not today. WysLeap doesn't report cart value. You can see which checkout step shoppers leave at by tracking checkout events and viewing them in funnels.
Can WysLeap follow a shopper across devices?
No. WysLeap recognizes returning shoppers with a random anonymous ID stored in the browser's localStorage, so it works across sessions in the same browser only. There is no cross-device tracking, and clearing site data or using a private window starts a new ID.
Can I export customer segments to my email or ad platforms?
Not today. WysLeap doesn't sync segments to email or ad platforms. Behavior segments (e.g. high-value, returning, new, engaged, mobile) are available in your WysLeap dashboard.
Does this replace Google Analytics or work alongside it?
It can run alongside GA4. GA4 connects to Google's ecosystem, while WysLeap adds cookie-free anonymous visitor IDs, intent scoring, session replay, heatmaps and bot-filtered metrics.
What customer data does WysLeap collect?
Anonymous behavioral data. WysLeap doesn't collect card data, customer names, emails or order details unless you send them in your own events, and session replay masks form inputs by default. IP addresses are anonymized and WysLeap sets no cookies.

Turn near-misses into fixes.

Journeys, funnels, intent scoring and replay, with bots filtered out. 90-day free trial, no cookies, no credit card.

Start free trialSee the live demo