SaaS / PLG Tracking

For SaaS companies: Track product-led growth metrics like Time to First Value (TTFV), activation rate, Product Qualified Leads (PQLs), trial conversion, and churn risk.

Why Track PLG Events?

Measure Activation

Track time from signup to "aha moment"

Identify PQLs

Auto-score users showing buying intent (85+ = high intent)

Track Conversion

Monitor free-to-paid and trial-to-paid rates

Predict Churn

Get early warnings when users show disengagement

Client instrumentation

Use WysLeap.trackEvent(eventName, eventData) in your app. Event names and payloads below match what the SaaS/PLG dashboard expects for TTFV, activation, PQL, conversion, and Feature Usage.

1. Signup

When a user creates an account.

WysLeap.trackEvent('signup', {
  signupSource: 'organic'       // or 'direct', 'paid', 'referral' (auto-derived from referrer/UTM if omitted)
  signupMethod: 'email'          // or 'google', 'github', 'sso'
});

2. Onboarding (optional)

Improves activation and TTFV accuracy.

WysLeap.trackEvent('onboarding_start');
// … when user completes onboarding …
WysLeap.trackEvent('onboarding_complete');

3. Activation & Aha moment

Fire when the user reaches your product's "activation" (e.g. first report, first project). Use activation or aha_moment.

WysLeap.trackEvent('activation', {
  activationMilestone: 'first_report_created'
});
// or
WysLeap.trackEvent('aha_moment', { activationMilestone: 'first_export' });

4. Trial start & conversion

WysLeap.trackEvent('trial_start', {
  trialPlanTier: 'pro',
  trialDuration: 14
});
WysLeap.trackEvent('trial_converted', {
  planTier: 'pro',
  billingCycle: 'monthly',
  mrr: 99
});

5. Feature usage

Fire when the user uses a product feature (e.g. opens a key screen or completes a key action). Use a stable featureName per feature. Optional featureCategory: core, advanced, analytics, or integration. Powers the Feature Usage table and Power User / Underutilized views.

WysLeap.trackEvent('feature_used', {
  featureName: 'advanced_reporting',
  featureCategory: 'advanced'
});

6. Team collaboration

WysLeap.trackEvent('team_member_invited');
WysLeap.trackEvent('team_member_joined');

7. Login (for engagement & churn)

Fire on successful login to improve engagement and churn risk metrics.

WysLeap.trackEvent('login');

8. Churn signals (optional)

For churn risk and cancellation analytics.

WysLeap.trackEvent('cancellation_flow_started');
WysLeap.trackEvent('cancellation_completed');

Event names quick reference

PLG lifecycle:

signup · onboarding_start · onboarding_complete · activation · aha_moment · trial_start · trial_converted · upgrade

Feature & team:

feature_used (eventData: featureName, featureCategory) · team_member_invited · team_member_joined

Engagement & churn:

login · logout · cancellation_flow_started · cancellation_completed

View Your PLG Metrics

Once you've added these events, navigate to Analytics → SaaS / PLG to see:

Time to First Value (TTFV) with benchmarks
Activation rate and trends
Product Qualified Leads with scores
Trial conversion rates
Churn risk scores with at-risk users
PLG funnel visualization
Feature Usage — adoption, trend, and correlation with retention/conversion (from feature_used events)

Additional Resources

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