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Onboarding guide

Get from zero to live analytics in minutes: installation, custom events, SaaS metrics, AI observability, and session replay.

Step 05 of 9: SaaS / PLG

Onboarding guide

SaaS / PLG Tracking

For SaaS companies: Track product-led growth metrics like Time to First Value (TTFV), activation rate, Product Qualified Leads (PQLs), trial conversion, and churn risk.

Why Track PLG Events?

Measure Activation

Track time from signup to "aha moment"

Identify PQLs

Auto-score users showing buying intent (above 85 = high intent)

Track Conversion

Monitor free-to-paid and trial-to-paid rates

Spot Churn Risk

Get early warnings when users show disengagement

Client instrumentation

Use WysLeap.trackEvent(eventName, eventData) in your app. Event names and payloads below match what the SaaS/PLG dashboard expects for TTFV, activation, PQL, conversion, and Feature Usage.

1. Signup

When a user creates an account.

javascript

WysLeap.trackEvent('signup', {
  signupSource: 'organic',      // or 'direct', 'paid', 'referral' (auto-derived from referrer/UTM if omitted)
  signupMethod: 'email'          // or 'google', 'github', 'sso'
});

2. Onboarding (optional)

Improves activation and TTFV accuracy.

javascript

WysLeap.trackEvent('onboarding_start');
// … when user completes onboarding …
WysLeap.trackEvent('onboarding_complete');

3. Activation & Aha moment

Fire when the user reaches your product's "activation" (e.g. first report, first project). Use activation or aha_moment.

javascript

WysLeap.trackEvent('activation', {
  activationMilestone: 'first_report_created'
});
// or
WysLeap.trackEvent('aha_moment', { activationMilestone: 'first_export' });

4. Trial start & conversion

javascript

WysLeap.trackEvent('trial_start', {
  trialPlanTier: 'pro',
  trialDuration: 14
});
WysLeap.trackEvent('trial_converted', {
  planTier: 'pro',
  billingCycle: 'monthly',
  mrr: 99
});

5. Feature usage

Fire when the user uses a product feature (e.g. opens a key screen or completes a key action). Use a stable featureName per feature. Optional featureCategory: core, advanced, analytics, or integration. Powers the Feature Usage table and Power User / Underutilized views.

javascript

WysLeap.trackEvent('feature_used', {
  featureName: 'advanced_reporting',
  featureCategory: 'advanced'
});

6. Team collaboration

javascript

WysLeap.trackEvent('team_member_invited');
WysLeap.trackEvent('team_member_joined');

7. Login (for engagement & churn)

Fire on successful login to improve engagement and churn risk metrics.

javascript

WysLeap.trackEvent('login');

8. Churn signals (optional)

For churn risk and cancellation analytics.

javascript

WysLeap.trackEvent('cancellation_flow_started');
WysLeap.trackEvent('cancellation_completed');

Event names quick reference

PLG lifecycle:

signup · onboarding_start · onboarding_complete · activation · aha_moment · trial_start · trial_converted · upgrade

Feature & team:

feature_used (eventData: featureName, featureCategory) · team_member_invited · team_member_joined

Engagement & churn:

login · logout · cancellation_flow_started · cancellation_completed

View Your PLG Metrics

Once you've added these events, navigate to Analytics → SaaS / PLG to see:

Time to First Value (TTFV) with benchmarks
Activation rate and trends
Product Qualified Leads with scores
Trial conversion rates
Churn risk scores with at-risk users
PLG funnel visualization
Feature Usage: adoption, trend, and correlation with retention/conversion (from feature_used events)

Additional Resources

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